measuring and increasing human happiness
is a tool for
People measure everything. Except the most important thing.
To find out what prevents you from becoming happier
for measuring and increasing human happiness
is a tool
People measure everything. Except the most important.
To find out what prevents you from becoming happier
Measure your happiness
Uncover the obstacles that hold you back
Get practical solutions to become happier
Measurement
Install the app and find out for yourself. Compare before and after. You'll be shocked at how ineffective most of the advertised solutions are.
Everyone wants to be happy. We go to therapists and coaches, attend expensive seminars, change jobs, partners, and countries. But how exactly does all this affect our happiness?
Diagnostics
We often do things we dislike without realizing the emotional drain. HappyHeroツ automatically* tracks spikes in negative emotions every day and helps you uncover patterns that cause unhappiness.
✽ Requires a wearable like Apple Watch, Garmin or Fitbit to monitor your heart rate variability
Solutions
Whatever challenge you are facing on your path to happier life, millions of others have faced the same challenge before. We have a unique library of effective solutions to life's most common problems.
Will those solutions work for you? With HappyHeroツ you can measure the results and see for yourself.
Alexei Kapterev
Who we are
Serial Entrepreneur and Media Expert
Co-founder of Live! Media Group, founder of online learning platforms The Age of Happiness and To Be Continued
Founder of Kommersant Daily, one of the largest business publications in Eastern Europe
Author of ”The Age of Happiness”, a bestselling book
Co-founder of Live! Media Group, founder of online learning platforms The Age of Happiness and To Be Continued
Founder of Kommersant Daily, one of the largest business publications in Eastern Europe
Author of ”The Age of Happiness”, a bestselling book
Recognized expert in online learning
Author of the “Presentation Skills” specialization on Coursera, rated one of the top 50 MOOCs of all time, and “Presentation Secrets,” a book published by Wiley
Master in Change from INSEAD, one of the world's leading business schools
Author of the “Presentation Skills” specialization on Coursera, rated one of the top 50 MOOCs of all time, and “Presentation Secrets,” a book published by Wiley
Master in Change from INSEAD, one of the world's leading business schools
One of the world’s most renowned experts on the science of happiness
Distinguished Professor of Psychology at the University of California, Riverside
Author of bestselling books “The How of Happiness” and “The Myths of Happiness”
Ph.D. in Psychology from Stanford University
Distinguished Professor of Psychology at the University of California, Riverside
Author of bestselling books “The How of Happiness” and “The Myths of Happiness”
Ph.D. in Psychology from Stanford University
Alexander Turkot
Founder and Managing Partner at Maxfield Capital
Has more than 25 years of experience managing investment companies and IT projects in the US, UK, Israel, Switzerland and Japan
Has more than 25 years of experience managing investment companies and IT projects in the US, UK, Israel, Switzerland and Japan
Vladimir Yakovlev-Vainer
Founder
iCEO
Scientific Advisor
Sonja Lyubomirsky
Investment Advisor
Alexei Kapterev
Who we are
Serial Entrepreneur and Media Expert
Co-founder of Live! Media Group, founder of online learning platforms The Age of Happiness and To Be Continued
Founder of Kommersant Daily, one of the largest business publications in Eastern Europe
Author of ”The Age of Happiness”, a bestselling book
Co-founder of Live! Media Group, founder of online learning platforms The Age of Happiness and To Be Continued
Founder of Kommersant Daily, one of the largest business publications in Eastern Europe
Author of ”The Age of Happiness”, a bestselling book
Recognized expert in online learning
Author of the “Presentation Skills” specialization on Coursera, rated one of the top 50 MOOCs of all time, and “Presentation Secrets,” a book published by Wiley
Master in Change from INSEAD, one of the world's leading business schools
Author of the “Presentation Skills” specialization on Coursera, rated one of the top 50 MOOCs of all time, and “Presentation Secrets,” a book published by Wiley
Master in Change from INSEAD, one of the world's leading business schools
One of the world’s most renowned experts on the science of happiness
Distinguished Professor of Psychology at the University of California, Riverside
Author of bestselling books “The How of Happiness” and “The Myths of Happiness”
Ph.D. in Psychology from Stanford University
Distinguished Professor of Psychology at the University of California, Riverside
Author of bestselling books “The How of Happiness” and “The Myths of Happiness”
Ph.D. in Psychology from Stanford University
Alexander Turkot
Founder and Managing Partner at Maxfield Capital
Has more than 25 years of experience managing investment companies and IT projects in the US, UK, Israel, Switzerland and Japan
Has more than 25 years of experience managing investment companies and IT projects in the US, UK, Israel, Switzerland and Japan
Vladimir Yakovlev-Vainer
Founder
iCEO
Scientific Advisor
Sonja Lyubomirsky
Investment Advisor
Are “happiness” and “subjective well-being” really the same thing?
Science of Happiness FAQ
Yes. Happiness consists of both an emotional and a cognitive component. For the emotional part, we use a popular and highly reliable measure called the PANAS (Positive and Negative Affect Schedule).
The cognitive aspect of happiness is life satisfaction. It is more stable over time than the emotional aspect, and it can be captured reliably with a few simple questions.
The measurement of happiness can be made even more precise and up-to-date by factoring in such factors as sleep, physical activity, and heart-rate variability, all of which we know correlate with subjective well-being.
The cognitive aspect of happiness is life satisfaction. It is more stable over time than the emotional aspect, and it can be captured reliably with a few simple questions.
The measurement of happiness can be made even more precise and up-to-date by factoring in such factors as sleep, physical activity, and heart-rate variability, all of which we know correlate with subjective well-being.
Most scientists use these terms interchangeably when they address lay audiences.
The word “happiness” is used colloquially and is poorly defined. “Subjective well-being” (SWB), on the other hand, is an established construct in the fields of personality, social, and positive psychology.
There’s reasonable consensus about what exactly SWB means and how to measure it. “Subjective well-being” is just too long and awkward to use in non-scientific contexts.
The word “happiness” is used colloquially and is poorly defined. “Subjective well-being” (SWB), on the other hand, is an established construct in the fields of personality, social, and positive psychology.
There’s reasonable consensus about what exactly SWB means and how to measure it. “Subjective well-being” is just too long and awkward to use in non-scientific contexts.
Although there is no magic pill that will make you happy, there’s a lot you can do in your daily life. New research based on machine learning and regression analysis of a large dataset reveals the following factors to be the most predictive of subjective well-being: control over one’s environment, self-esteem, purpose in life, positive relationships, and stress reactivity.
Thus, for most people, the more successful ways to become happier involve:
Thus, for most people, the more successful ways to become happier involve:
How do I become happier?
- Solving the problems you have in your life.
- Maintaining healthy self-esteem and avoiding self-blame.
- Finding meaning and purpose in life.
- Improving the quality of your relationships, including work, family and friendships
- Finding ways to deal with external stressors beyond your control.
HappyHeroツ can help you with all of the above.
Is there a way to measure happiness?
On track to launch and MVP version of an iPhone App.
Monetisation Test
Conducted an in-depth study of the most common factors negatively affecting happiness for the age group of 35−55+ with over 3,000 people.
App Launch
Our Timeline
Designed and launched cohort-based online courses on the subject of happiness.
Jan 2024
Prototype Development
Audience Research
May 2022
May 2023
SEP 2023
Designed a prototype app with a functioning user interface.
Tested a negative emotion tracker prototype App on TestFlight.
Tested a negative emotion tracker prototype App on TestFlight.
10+
5.1K
36%
4.86/5
$1.1M
82%
Online courses produced
Paying customers
Purchased 3+ products
Total revenue
Customer satisfaction
NPS
of revolutionising mental fitness industry with our MVP, designed to address the problem of tracking and elevating subjective well-being.
, we're on the brink
At
After gathering positive early feedback, we're poised for growth and impact in the market. We're seeking visionary investors who share our passion for the science of happiness and are eager to join us on this transformative journey.
Ready to be part of this groundbreaking venture?
Investors
brink of revolutionising mental fitness industry with our MVP, designed to address the problem of tracking and elevating subjective well-being.
, we're on the
At
After gathering positive early feedback, we're poised for growth and impact in the market. We're seeking visionary investors who share our passion for the science of happiness and are eager to join us on this transformative journey.
Ready to be part of this groundbreaking venture?
Investors
Request a Pitch Deck and a Prototype
You are unique.
Your problems are not.
Your problems are not.
LIFE TECH ACADEMY
20 Emanuel HaRomi Blvd. 3
Tel Aviv-Jaffo
Israel
6264526
Tel Aviv-Jaffo
Israel
6264526
LIFE TECH ACADEMY
20 Emanuel HaRomi Blvd. 3
Tel Aviv-Jaffo
Israel
6264526
Tel Aviv-Jaffo
Israel
6264526
